TRAINER-RUN SALES EVENTS SELL MORE CARS.
Paul Kennedy brings dealership teams, targeted customer outreach and event execution together to create measurable sales results.
PROVEN RESULTS
38 DEALS IN 3 DAYS AT HYUNDAI ON HUNT CLUB
1,000 targeted CRM customers. Approximately 70 customer groups attended. Thirty-eight vehicles sold.
RECENT RESULT
40% OF THE 34-UNIT QUOTA GENERATED DURING THE 3-DAY EVENT
During the July 23–25 trainer-run event, the Orleans Mitsubishi team and Game On generated approximately 40% of the dealership’s 34-unit new-vehicle quota. The dealership achieved its full Mitsubishi-set target.
RECENT RESULT
50% OF BARRHAVEN CHRYSLER’S QUOTA GENERATED DURING THE 3-DAY SALES EVENT
Working alongside Barrhaven Chrysler management and the sales team.
The Barrhaven Chrysler team and Game On generated 50% of the dealership’s quota during the three-day sales event.
This focused, cost-effective event activity contributed to the dealership finishing at 110% of quota.
Targeted Customer Strategy
CRM analysis, customer targeting and a dealership-specific campaign plan built around the event objective.
Multi-Channel Outreach
Coordinated direct mail, email, text and call-centre activity designed to create qualified interest and appointments.
Working Leads & Appointments
Personal work with the sales team to identify active opportunities, organize follow-up and turn existing leads into appointments.
Sales Team Coaching
Personal one-on-one and team focus using proven strategies, clear process and the power of working together.
On-Site Event Leadership
Hands-on event execution, customer greeting, registration, team coordination and continuous attention to opportunities.
Reporting & Follow-Up
Appointment and result tracking, daily progress updates, post-event reporting and identification of remaining follow-up opportunities.
THREE EVENT OPTIONS
WHAT DEALERS SAY
ABOUT PAUL KENNEDY
Paul Kennedy has worked in automotive retail since 1984, with experience in sales, F&I, sales management, general management and dealership ownership. Since 2013, he has led more than 700 trainer-run dealership sales events across Canada.
His approach is hands-on: prepare the team, build the outreach, work the leads and support the dealership on-site—turning more opportunities into appointments, showroom visits and sales.
