What Happens During an Event
Game On Sales Events is a structured dealership sales performance program.
For a preparation day plus 3 full event days, Paul Kennedy works inside the dealership alongside management and staff.
Paul is on the showroom floor during the event assisting with real customers, real appraisals, and real deals.
During the event:
• Set confirmed customer appointments
• Support appraisals and trade discussions
• Assist with active deals
• Organize follow-up and lead activity
The objective is a repeatable process your team continues after the event.
Who We Contact
We identify approximately 1,000 qualified ownership opportunities from:
• CRM records
• Service customers
• Lease maturities
• Unsold leads
A professional automotive call centre schedules appointments while Paul works inside the dealership coordinating activity with management and staff.
What Your Staff Experiences
The program integrates with your managers and sales team.
During the event:
• Daily strategy huddles
• Live phone and CRM coaching
• Objection handling support
• Appointment management
• Deal assistance when needed
Your team keeps the process after the event.
Why Stores Use It
• Service traffic becomes upgrade conversations
• Unsold leads are re-worked properly
• Sales staff gain structure and confidence
• Managers gain measurable activity
• Customers receive professional follow-up
This is an operational program, not a marketing campaign.
Experience
- OMVIC-Certified
- 14+ Years Dealership Event Experience
- 700+ Dealership Events
- Multiple dealership groups repeat the program annually
Program Investment
3-Day In-Store Program
Approximately $3,995 (varies by travel distance)
In many dealerships, 3 additional vehicle sales covers the program cost.
No long-term contract. One event at a time.
